• by Fern Siegel , August 21, 2024

The Canadian menswear brand Manmade, known for its Dragons’ Den-featured boxers has a new campaign with comedian Howie Mandel.

Produced in-house, there are four social ads running on Meta. One uses a billboard image.

The spots have Mandel stripping down to briefs to praise Manmade's comfort and one with Mandel and actor Dennis Quaid, both extolling the virtues of the brand. The spot with the billboard spells out Manmade's personal protection.

Or as Mandel announced on a podcast: "If my testicles could talk, they'd be saying thank you!"

“Manmade’s Boxer Briefs are the best thing to come out of Canada since me,” said Mandel. "I'm stoked to team up with a brand I actually wear and love.”