• by Teresa Buyikian , August 20, 2024

The Queen Bee herself wants fans to catch a buzz -- with her new whisky, that is.

Today LVMH subsidiary Moët Hennessy announced its collaboration with musical superstar Beyoncé Knowles-Carter to create a new whisky.

It all started when Japanese whisky enthusiast Knowles-Carter reached out to the company, looking to develop her own spirit, the brand claims. Moët Hennessy had already been exploring ways to get further into the U.S. whisky market, which is expected to reach $11.8 billion by 2029, per Statista.

"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," said Knowles-Carter in a release.

The name SirDavis was inspired by Knowles-Carter's great-grandfather Davis Hogue, who was a farmer and a moonshiner in the American South during Prohibition.

The joint venture is a first of its kind in several areas. Moët Hennessy tapped Dr. Bill Lumsden, one of the world’s master distillers to lead the whisky creation. Lumsden “combined traditional whisky-making techniques to impart an elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies, while retaining the robust and deep flavors typical of classic American rye,” according to the brand.

Knowles-Carter also contributed to the artistic direction of the bottle design, a long, lean vessel with a bronzed horse, as a tribute to her Texas birthplace. Texas is also where the whisky is finished, blended and bottled -- the first of Moët Hennessy's spirits’ brands developed entirely internally by Moët Hennessy in the United States.

SirDavis is only available now for pre-order for $89 at SirDavis.com and will roll out at retail outlets across the U.S., as well as in select airports (LAX/JFK/SFO) and stores in London, Paris, and Tokyo, in September.