Boston-based ad agency CTP has been named agency of record for the Cambridge Office for Tourism.  

The remit includes ad campaigns and other destination marketing activities, public relations and visitor services for Cambridge, Mass., which is just across the Charles River from Boston and home to Harvard, Massachusetts Institute of Technology and other places of note.  

The shop is already out with its first work for the client, a campaign titled, “There’s A Lot To Unpack” that is designed to showcase the “depth and breadth” of Cambridge. 

Previously CTP has developed campaigns such as Dunkin’s “The Double Cup Breakup,” Eastern Bank’s “Join Us for Good” as well as communications campaigns for travel clients including Pinehurst Resort, Sentient Jet and Wrightsville Beach.  It has also done work for MLB’s Boston Red Sox, Boston University, Uber and more.