• by Danielle Oster , August 22, 2024

Livestreaming video platform Twitch has announced the main brand sponsors for its flagship North America TwitchCon event in San Diego next month, which celebrates gaming and streaming culture: AT&T, Capcom, Chevron, and Samsung.

AT&T will connect Twitch streamers to content on the event’s main stage, including  sponsoring head-to-head Twitch Rivals competitive gaming matchups, as well as  live episodes of Twitch content, and community events.

The sponsorship is a way to reach “hundreds of gamers where they are,” and  “enhance their experience with innovative and engaging content,” said Mario Artesiano, AT&T director, sponsorships and experiential, in a release.

The Twitch Rivals Arena will be sponsored by insurance company State Farm, which promises to offer “a special entrance and premium seating” for competitions between top Twitch streamers.

Other TwitchCon 2024 San Diego brand sponsors will host featured booths at the event: video game company Capcom will offer activities for attendees and updates on the company’s games; fossil fuel company Chevron will provide “streamer meetups, free swag, games, and snacks”; and AT&T will host a booth focused on mobile gaming.

In addition to the main TwitchCon 2024 San Diego presenting brand sponsors, brand will also sponsor specific gaming challenges in the expo hall. Peloton will host a Games Done Quick Express 2024 event, challenging gamers to a speedrunning competition (completing a game or level in the fastest time) called “Peloton LaneBreak Challenge, offering the chance to win prizes and raise money for charity.  Acne treatment brand Differen will also host a series of high score challenges at the TwitchCon Arcade

The popular livestreaming video platform focused on gaming content first introduced the semi-annual TwitchCon convention in San Francisco back in 2015, with San Diego slated to serve as the location for its flagship North America event until 2028. Twitch claims to reach an average of 35 million visitors to the site daily, citing its 2023 internal data. Importantly for marketers trying to reach the demographic, it also claims that over 70% of its audience is in the 18-35 age range, according to analysis by audience measurement company GWI of Twitch from Q1-Q4 2022.