• by Tanya Gazdik , August 27, 2024

Nissan’s Heisman House campaign enters its 14th season with the return of Reggie Bush and a collaboration with EA Sports.

The first of five spots debuts Aug. 29 on ESPN and will continue across ABC, CBS, NBC and FOX. The spots will also be shown across all Nissan social channels and online at www.nissanusa.com/heisman-house.html.

Bush won the Heisman in 2005, but forfeited his Heisman Trophy in 2010 in the wake of NCAA sanctions for USC, which included Bush receiving improper benefits during his Trojans career from 2003 to 2005.

As part of a decision in April, the Heisman Trust is returning the Heisman Trophy to Bush and a replica to USC. Bush will again be invited to all future Heisman Trophy ceremonies.

Also featured in this year’s spots is the 2024 NFL No. 2 overall pick and former LSU senior quarterback Jayden Daniels – the 2023 Heisman Trophy winner. Daniels joins a legacy of former Heisman Trophy winners including Baker Mayfield, Robert Griffin III ("RGIII"), Mark Ingram, Tim Tebow, Desmond Howard, Billy Sims and Steve Spurrier.

"Frozen in Time" features RGIII giving Daniels, a tour of the Nissan Heisman House where they find Reggie Bush frozen in the Cryotherapy Room. 

In "Genuine Alligator," Coach Steve Spurrier shows up to the Nissan Heisman House sporting a fancy new pair of cowboy boots that have Tim Tebow worrying about his friend Albert, the Florida Gator mascot.

The campaign features the 2025 Nissan Kicks, 2024 Nissan Z Heritage Edition, 2025 Nissan Rogue, 2024 Nissan ARIYA, 2024 Nissan Pathfinder Rock Creek and 2025 Nissan Frontier PRO.

After an 11-year hiatus, EA Sports  College Football 25 is back and Nissan is collaborating as an official activation partner for the inaugural College Football 25 Nissan Heisman House Challenge. 

Launching in late October, players will be able to register for the chance to showcase their skills and compete virtually to win a 2025 Nissan Kicks and an honorary key to the Heisman House.