• by Barbie Romero , September 10, 2024

Which insurance company made the “Rock of Gibraltar” its company symbol in the late 1800s and also sponsors a sports and entertainment venue in Newark? Check out some interesting facts about this insurance company.

• 1896: The “Rock of Gibraltar” is used as a company symbol for the first time in an ad in Leslie’s Weekly with the copy “The Prudential has the strength of Gibraltar.” 

• 1950: Prudential enters the television age as the sponsor of “Prudential Family Playhouse,” an industry first. 

• 2005: The Social Investments unit of Prudential reaches $1 billion in socially responsible investments. 

• 2007: Prudential becomes the name sponsor of Prudential Center, a state-of-the-art sports and entertainment venue in Newark, the company’s hometown.

• 2010: DiversityInc names Prudential one of the “Top 50 Companies for Diversity” for the 10th consecutive year.

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