Accenture Song is appointing Arun Kumaras as its new global head of data & AI.
Based in the US, Kumar will report to Baiju Shah, Accenture Song’s global chief strategy officer.
Kumar was previously an independent consultant and earlier was the chief data & marketing technology officer at Interpublic Group, responsible for developing its data and technology solutions globally and growing its addressable media buying practice. He also played a role in IPG’s major acquisitions.
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