• by Teresa Buyikian , September 12, 2024

Forget tailgating this NFL season. Captain Morgan’s Spiced Rum wants its fans to be “sailgating” instead.

Captain Morgan, which has been the official spiced rum sponsor of the NFL for four years, has announced the return of its now-yearly scavenger hunt, “Follow the Captain.”  The hunt, which lasts the duration of the NFL season, offers participants the chance to win tailgating adventures, live concerts and gameday experiences at Super Bowl LIX.

The hunt kicks off on Sept. 26, when the brand will charter a boat on the Hudson River near New York City to “sailgate,” featuring appearances by Super Bowl XLVI champion Victor Cruz and rap star Aminé. The boat will serve crafted Captain Morgan cocktails, and attendees can partake of additional onboard challenges. Consumers can score a ticket to “sailgate” by logging on to FollowTheCaptain.com.

Consumers can participate in the scavenger hunt by scanning QR codes hidden in bars, liquor stores, stadiums and on Captain Morgan’s social media channels throughout the season. Once scanned, the codes lead the customer to the scavenger hunt website, where consumers can participate in an “interactive expedition to chart (their) own Follow the Captain journey.”

The brand intends to put the Captain Morgan spin on several upcoming events, such as “Crewsgiving” instead of Thanksgiving, and has planned a limited-edition merchandise drop later this year. Top prize winners can score behind the scenes tours of sports stadiums/facilities, VIP meet and greets with NFL legends, field, court or rink-side seats to see their favorite sports teams, and a chance to win their own IRL on-field experiences.

The brand hinted at other upcoming promotions tied to the New Orleans game, such as “adding a little extra spice to one of the most iconic streets in NOLA, ensuring that the spirit of the Big Easy is infused with the bold energy of Captain Morgan.” And the Captain may be dropping his anchor in additional cities across the U.S. throughout the season, with info to come on the brand’s Instagram and X platforms.