Half Of Gen Z Has Entered Adulthood, Bringing Social Media Habits
- by Robert Williams , September 18, 2024
About half of Generation Z has entered adulthood, an important step in making their own purchase decisions and forming opinions about brands. As a digitally native generation, the cohort is completely fluent with social media, streaming of audio and video and online commerce.
“The specific social platforms Gen Z turns …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
