Known for its work with top tech companies, TSC also announced a new CEO – Ashley Bernard. She has shared the role with Bret Starr, TSC's founder for a year. Starr now moves to chief AI officer.
Bernard has been with the company for over a decade.
The rebrand underscores TSC's new direction, as tech changes, so does marketing. It also signals the agency's new leadership and investment in AI.
"There is literally no one in the world that I trust more to lead us into the future during such transformative times," Starr said. "Ashley has a clear vision for our agency and a spotless track record of achievement and success. Our agency is stronger with her at the helm."
Two other members of senior management will expand their roles.
Racheal Bates, vice president of customer experience, and JJ La Pata, vice president of digital strategy and insights, will help propel the agency's approach to radical go-to-market strategies, experience design and sales alignment.
"At TSC, we don't believe in just optimizing old models," said Bernard. "We blow them up and create something entirely new."
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