• by Fern Siegel , September 27, 2024

OOH agency Billups named Claudia Valderrama as Global COO and Ben Milne as CEO for the Asia-Pacific region. 

Both are new roles. The pair reports to David Krupp, Global CEO.

Valderrama, formerly the Global CFO at Wieden+Kennedy, will oversee worldwide operational strategy, including accounting, finance, IT, and people operations. She is based in Portland, Oregon.

Milne recently led the global OOH division for Dentsu. He will lead operations and business development initiatives across APAC, a region that has been key to driving Billups’ growth. Milne will be based in Singapore.

“Out-of-Home is becoming a central component of media plans and there is a huge opportunity to grow on billups’ track record of global expansion, technology innovation, and the highest levels of client support,” said Valderrama.

In the past year, the company acquired four agencies in Australia/New Zealand, Belgium, Canada and Malaysia.