• by Fern Siegel , Yesterday

Camp + King has been selected as Firehouse Subs' new creative agency of record. It won the account after a competitive review.

The agency's remit is leading all advertising, social media and creative strategies for the 1,500-location restaurant brand.

The name is part of its origin. The eatery was founded by firefighters. The first work is expected around Thanksgiving during the holiday period. 

PHD handles media for the account.

"We have worked with a lot of brands over the years, and the ones that resonate most are the ones with something real at their core,” said Jamie King, CEO, Camp + King. “Firehouse Subs has that — the history, the community commitment, the people behind it. That is a brand worth showing up for."

Camp + Hill, a Havas-affiliated agency is based in San Francisco, with offices in Chicago and Austin. Clients include Energizer, RE/MAX and ArmorAll.

Firehouse Subs is a subsidiary of Restaurant Brands International, Inc., one of the world's largest quick-service restaurant companies. It also owns Tim Horton's and Burger King.