• by Fern Siegel , October 1, 2024

Pluto TV welcomes couch potatoes.

The latest iteration of the "Proud Couch Potato" campaign stars Gary Sinise ("CSI: NY"). It profiles the streamer's reality and crime collection, as well as its general inventory.

Haymarket created the new spots, which have Sinise and company explain why Pluto works for them.

Spots include "Broad," touting the network's many viewing options, from "The Godfather" to "Forrest Gump," and "Crime," which explains why the genre captures viewers' attention.

The reality-crime shows on the network include "Real Housewives," "Jersey Shore," "CSI, "NCIS" and "FBI Most Wanted."

The tagline: "Stream Now. Pay Never."

Since its Super Bowl LVIII ad debut, the awareness of Pluto TV has grown nearly 15% YoY. Pluto TV carries over 250 channels, packaging content acquired through various content syndication deals.