• by Fern Siegel , October 4, 2024

Tree Hut, a popular body scrub, has named Bakery its Agency of Record. The win came after a competitive pitch process.

A strong word-of-mouth brand, Tree Hut has a big following among Gen Z customers and beauty influencers.

It has more than 700,000 Instagram followers and nearly 2 million on TikTok. Skincare-focused creators post positive reviews and hashtags about the brand's offerings.

The Austin, Texas-based agency will utilize Tree Hut's social popularity to enhance brand visibility in the larger general market. It will also oversee strategy, marketing and cross-platform creative campaigns.

"Tree Hut is exactly the kind of brand we love to collaborate with," said Micky Ogando, founder-CCO of Bakery. "Their values resonate with our team, and they’re hungry to push beyond your basic, boring advertising. We’re excited to collaborate with them on work that leans into their reputation as the No. 1 Body Scrub brand, while also showing up in new and unexpected ways."

Bakery's client work includes Shiner, Audi and Nike.