Andriani, the Italian company that bills itself as a “conscious food brand,” has awarded its U.S. creative account to New York agency StrawberryFrog after a formal review.  

The agency is tasked with promoting the client’s gluten-free and GMO-free pasta brand Felicia, which is now being introduced to the U.S. It was first introduced to Italy in 2009. 

Michele Andriani, co-founder and CEO of Andriani, cited StrawberryFrog’s efforts to help make Sabra Hummas a popular U.S. brand as a factor in the agency’s selection. “Their work for Sabra Hummus saw the brand grow fivefold against tough competition,” he said. 

Another factor, he added, was the agency’s “track record of strategic and creative excellence and we believe this partnership will help launch a movement to revolutionize the category with a new take on colors, flavors, and nutrition." 

In addition to Sabras Hummus, StrawberryFrog launched Japan’s Mochi Ice Cream in the U.S.