• by Fern Siegel , October 10, 2024

Menno Kluin has been named global chief creative officer, Iris Worldwide. He reports to Ian Millner, co-founder-chair of Iris Worldwide.

Kluin will relocate to London, while maintaining a strong focus on the U.S. market.

Previously, Kluin was chief creative officer at Ogilvy New York. He was responsible for the creative output of various clients, including Ikea, Nestle, Nationwide and Samsung. 

Prior to his Iris appointment, he was the U.S. chief creative officer at Dentsu International, leading creative efforts for 360i, dentsuMB and Isobar. Kluin is credited with transforming 360i’s creative output.

A 20-year ad vet, Kluin has cross-country experience, earlier working in Germany and Sweden.

In his new role, he will focus on expanding Iris' global social- and digital-first offering.

Millner said: "Menno is only the fourth Global Chief Creative Officer we’ve had in our 25-year history, following some incredible creative minds who have each shaped Iris in their own way. Menno brings a blend of all their qualities — strategic thinking, digital-first innovation, and a deep understanding of culture. We believe now is the time for participation powered by creativity, innovation, and originality. These are the elements that clients can’t create on their own, and Menno’s leadership will be key in delivering this for them."

Kluin added: "Iris is at a pivotal moment in its evolution ... For me, this is the opportunity to build something I’ve wanted to do since the height of 360i — a truly progressive global creative network that is creative, nimble and simply exciting to work at."

Iris’ clients include Samsung, Adidas, Samsonite, Bentley, Beiersdorf (Nivea), Pizza Hut and Intercontinental Hotels Group.