• by Fern Siegel , October 14, 2024

Coffee mate is ready for its close-up. And Wieden+Kennedy NY proved it with three new specifically themes mini-episodes — "Unbreak My Break Room" — featuring California-based rapper and "Abbot Elementary" actor Vince Staples.

The  focus is the hardworking teachers at George Washington Preparatory Senior High in Inglewood, California. The educators love coffee — but their break room was a disaster. It functioned more as storage for 1980s equipment than a lounge where teachers can relax.

Coffee mate overhauled the room, putting in a projector, comfortable tables and seating and adding essentials: Coffee mate creamer and Iced Coffee on tap, a Coffee mate Iced Coffee water fountain, Nescafe coffee machines that dispense a variety of coffee options, plus a year's supply of Coffee mate creamers to keep the coffee flowing.

The three episodes are here, here and here.

This campaign is supported by native and video-first social content, hosted on Coffee mate’s YouTube Channel and TikTok, where fans can follow the break room renovation.

“Unbreak My Break Room" is an opportunity for Coffee mate to celebrate the brand’s new brand platform, “For The Love Of Coffee,” and its over-the-top coffee fanaticism in the best way possible — spreading coffee love and providing other people with the best coffee break,” said Joaquin Salim and Mariana Oliveria, creative directors, WKNY.

“We chose teachers specifically, because their jobs require a lot of energy and dedication. They are true everyday heroes. We wanted to award them with a breakroom that reflects all of their efforts, but still make it fun and playful, just like Coffee mate.”