Former McKinsey consultant and Anheuser-Busch InBev marketing executive Chris Curtis has taken the wraps off a new marketing platform which he says is designed to bring enterprise-level marketing capabilities to businesses of all sizes.  

Capabilities include crafting “high-impact” content, marketing strategies, new product concepts, competitive analysis, social media messages, blog posts, outdoor advertising—all in-house.   

“Our vision from the start has been to level the playing field for businesses everywhere,” says Curtis, Hype AI’s Founder and CEO. “We’re about making marketing accessible, intuitive, and powerful for everyone.”  

The platform’s evolving toolset currently includes HypeStudio, which uses generative AI to create custom content, visuals and written content; HypeChat, which provides real-time expert interactions, and customer research, and HypeSpy, which performs competitor analysis.   

The company’s website offers a 14-day free trial of its services.  

The company also says the platform will create content for and “easily collaborate with,” a brand’s agency partners and freelancers to support brand identity and image. Conversely, Curtis says, “harnessing AI in the planning and production process helps our customers save up to 90% in costs, compared to hiring an agency or a freelancer.” 

The company has worked with brands such as vanilla and flavoring extract marketer Nielsen-Massey, chocolate company Marich and Stash Tea Company.