• by Fern Siegel , October 22, 2024

Greenhaus created a new position — chief media officer — and named Casey Soulies to it.

Prior to his appointment, Soulies had been vice president of digital media at The Shipyard (formerly Mering Carson) for 18 years. Now, he moves to the San Diego-based agency, which has a strong focus on tourism.

Greehaus' client work includes Visit California, The San Diego Tourism Authority, Visit Napa Valley, JetSuiteX and The San Diego Zoo & Wildlife Alliance.

"Bringing Casey in at this juncture is the perfect springboard to launch the media team into a new phase of growth and use his expertise to ensure our media plans are agile and scalable, while expanding the use of digital partnerships, AI, video content and more," said Paul Whitbeck, Greenhaus managing partner.

"The opportunity to tap into his creative outlook on technology and platforms will be invaluable as we keep our clients ahead of digital trends and ensure media strategies drive positive, lasting impact," he added.

Soulies will oversee media strategy for all the agency's clients, while participating in campaign development for new and potential accounts.