• by Phil Leggiere , February 21, 2006

Say you notice a huge, unexpected spike in time spent online with mortgage refinancing content and you want to know -- now, not a month from now -- what creative has encouraged that interest. That's where Coremetrics 2006, a new Web site and campaign analytics suite, can help. Coremetrics' proprietary Live profiles enable marketers to quickly analyze and visualize online marketing performance on a variety of metrics and across multiple Web properties.

Coremetrics 2006's one-click segmentation feature drills down into site usage, traffic, and transaction data to offer insight into whatever patterns marketers need to analyze -- online revenues, ad performance, natural or paid search query response, or conversion paths. The tool also allows customers to continually refresh reporting information directly from within Microsoft Excel, making it much easier to sync with other corporate workflow data. Coremetrics customers include Ann Taylor, Office Max, Comp-USA, Petco, The Sharper Image, Staples, and Victoria's Secret.