Batman comes in many mediums. His latest incarnation: "Batman: Arkham Shadow," a new game exclusively on Meta Quest 3 and 3/3S.

To promote the work, developed by Camouflag and published by Oculus Studios in partnership with Warner Bros., Meta launched a new campaign.

Alto handled all creative.

The 60-second spot, "Become the Knight,"  runs in cinemas, connected TV, online video and paid social. The DOOH element is in New York, podcasts and publisher direct.

Driven by a maniacal voice, insisting "the only way to build what should be, is to tear down what is," has thugs unleash chaos and violence on Gotham. Then a giant shadow of Batman enters — and he takes his vengeance on the cultists. Turns out, the savior of Gotham is the young woman playing the game.

The game is an official new entry in the "Batman: Arkham" franchise, which has sold millions of copies since its debut. The big difference here is that gamers become Batman. Set between the events of "Batman: Arkham Origins" and "Batman: Arkham Asylum," players also experience the origins of The Scarecrow, Harley Quinn and other notable characters.

Hannes Ciatti, CCO at Alto, said the spot is “more than a campaign. It’s an invitation for players to experience Gotham City like never before whether it’s swinging through the city or battling new villains. Meta Reality Labs is always pushing the boundaries of what is possible in VR.”

Alto's client work includes Upwork, Montefiore Einstein, Consumer Cellular and Squarespace.