• by Fern Siegel , November 5, 2024

Broadway ad and marketing agency Serino Coyne has named two to new management roles.

Diana Salameh has been promoted from vice president, brand integration, to executive vice president. She's been with the company for 13 years.

CEO Matt Upshaw said Salameh “built a marketing partnerships team for our Broadway clients that effectively redefined what that work means in the industry."

In addition, the agency named Tina Wargo as director of content.

Previously, Wargo was with TodayTix, where he handled branding and social media to drive sales. At Serino Coyne, she will lead social media and influencer marketing.