That's because Experience, Inc. has taken its online brand influencer services offline. The company now uses non-professional recruits to spread the word about particular brands and products via blogs, e-mails, product placements, casual discussions, posters, fliers, and sampling. Recruits are also expected to encourage friends and loved ones to complete brand surveys. Experience focuses on influencing free-spending and easily influenced 18- to 34-year-olds.
"Our job is to develop brand ambassadors," enthuses Jennifer Floren, founder and CEO of Experience. The firm's Web-based platform reaches more than 3,800 universities, boasts 3 million registered candidates, 100,000 employers, and some 800,000 job and internship opportunities. Clients include CareerBuilder.com and Microsoft.