Consumer healthcare company Haleon has chosen ad tech firm Vistar Media as its preferred partner for programmatic out-of-home across its key markets, the companies announced today.  

Via the partnership, Vistar will work with Publicis Media, Haleon’s media agency to power OOH campaigns globally, utilizing Vistar’s demand-side platform.  

Brook Minto, global investment director, Marketing Edge at Haleon, said, “Partnering with Vistar Media lets us push boundaries in digital out-of-home advertising, combining innovation with purpose. Their expertise and cutting-edge technology empower us to elevate the quality of our media investments globally, in a way that truly aligns with our values.”  

Haleon brands include Sensodyne, Panadol, Otrivin, Polident, Corsodyl and Centrum.