• by Fern Siegel , November 8, 2024

BBH USA has expanded its creative team.

The agency appointed Jane Cronk and Ricardo Franco as executive creative directors.

Based in New York, the duo report to chief creative officer Erica Roberts. The will work on the agency's client roster, including PayPal, Samsung, Milk-Bone and Jif.

Cronk joins from Anomaly, where she served as group creative director. While working at 72andSunny and Young & Rubicam, she handled brands such as LG, Sonos, Google and New York Life, earning her first Cannes Lions.

Originating from Brazil, Franco previously served as group creative director at David Madrid. Over his career, he has been ranked fifth in both The World Creative Rankings as the most-awarded copywriter worldwide and as the most-awarded creative director globally by the Cannes Lions Creativity Report.

On the internal front, creative partners Peter Defries and Alan Wilson will be upped to executive creative directors. Since joining BBH USA in 2023, Defries and Wilson have overseen creative for PSOne, Publicis Groupe’s Power of One solution for The J.M. Smucker Co. They have earned more than 30 awards for the J.M. Smucker Co. portfolio, including a Cannes Gold Lion.

“Inspiring and prolific ECDs who are willing to roll up their sleeves, elevate the work, and champion other ambitious creatives are a rare breed,” said Erica Roberts, chief creative officer, BBH USA. “I’m beyond excited to welcome four of the best to our flock ... further accelerating our incredible creative momentum.”