In June, American Family Insurance announced that it had recruited Green Bay Packers quarterback Jordan Love to be its newest brand ambassador.   

Now Love is front and center in a new creative campaign for the insurer and created ad agency Elite Media.  

The effort is part of American Family Insurance's “Life’s Better” platform.   

The multimedia campaign debuts today and includes elements across digital, social, outdoor, teasers, as well as partnerships with young influencers like aspiring sportscaster Jeremiah Fennell.    

Anchoring the campaign is a TV spot starring Love and featuring a bevy of kids playing an indoor football game (the “Dream Fearlessly Bowl”), under the brand’s graphic red roofline, part of its logo and symbol for protection.  

“Life’s Better when you’re under our roof,” the ad states, “because you’ll feel totally protected ... so your family can pursue their dreams.” 

“We are excited to show how Jordan is inspiring dreamers to dream fearlessly,” said Elite Media Founder & CEO Chris Crawford. Other campaign content will feature Love as well.   

View the new ad here.