• by Fern Siegel , November 14, 2024

Shadow has been named Agency of Record for ~Pourri, an air-freshener company that deals with household odors.

The agency will supply marketing services, including media relations, influencer and celebrity partnerships, and events. The work supports ~Pourri’s decision not to use toxic ingredients.

The eco-friendly brand, which began with toilet spray in 2006, has expanded into new categories: home, shoes and pets.

The products are sold in retail locations globally, as well as online on Amazon and at the Pourri.com site.