• by Ray Schultz , November 13, 2024

Taboola, a digital recommendation engine, is extending its partnership with The Weather Channel with a new three-year deal.  

The Weather Company will continue using Taboola’s products across multiple touchpoints to grow its audience, optimize user engagement, and drive revenue, the company says. 

The Weather Company’s digital properties include weather.com, wunderground.com, and The Weather Channel App for iOS and Android. 

In addition, The Weather Company will become the exclusive weather provider for the Taboola News lockscreen experience, in partnership with global OEM partners.

Participating device holders can soon get the latest hourly and 10-day weather forecasts at a glance from The Weather Channel directly on their lock screen. 

In addition, Taboola helps The Weather Channel tailor the user experience to drive engagement with Taboola Feed. 

“As the exclusive weather provider for Taboola News on devices globally, we are further expanding global access to reliable, trusted weather data, which has never been more important as our changing climate makes weather increasingly impactful on all of us,” says D.J. Reali, chief revenue officer, consumer and enterprise data, at The Weather Company. 

Taboola also has long-term partnerships with digital properties like Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.