• by Fern Siegel , November 19, 2024

Digital agency Primacy has selected Meaghan (Meg) Shanley as its chief operating officer. 

A 14-year vet of the company, she previously held the post of senior vice president, experience and content. 

In her new role, Shanley will oversee operations across all teams.

Allison Minutillo, CMO at Primacy, said Shanley's "passion and meticulous attention to detail have elevated both our work and our culture, making her an essential part of our success."

Her client list has included the University of Chicago Medicine, Yale Law School, Cornell CALS and Dana-Farber Cancer Institute. She has helped Primacy generate over $30 million in new business.

Stan Valencis, CEO of Primacy, added his new COO will "drive sustainable growth while keeping us laser-focused on impactful client outcomes.”

Based out of Connecticut, Florida and Massachusetts, Primacy, along with sister agencies Mediate.ly and ZenSource, make up Digital United.