• by Fern Siegel , November 18, 2024

The indie digital agency Overdrive Interactive named Rob Murray CEO.

Before this appointment, he held CEO roles at iProspect and 3Q Digital.

Founded in 2001, Overdrive's clients includeLife Time Athletic, PetSmart, Akamai Technologies and Dell.

Murray succeeds Overdrive co-founder and CEO, Harry Gold, who will be transitioning into a Board role. Overdrive was acquired by Capitala Group in January 2022.

“Rob is a proven executive with a track record of transforming founder-led digital agencies into global powerhouse agencies,” said Adam Richeson, managing director, Capitala Group.

Most recently Murray led U.S. growth and operations as CEO, Growth for the Americas & Partner at DEPT, which merged with 3Q Digital in 2022. As CEO-President of 3Q Digital, he helped transform a performance-marketing agency into a global growth marketing agency.