• by Fern Siegel , November 20, 2024

Media agency Wpromote appointed Andrea Bendzick as CEO.

Previously, she was CEO at tech firm Astreya Partners. She also worked at HP and NTT DATA in C-suite posts.

Bendzick will lead the agency’s tech-forward vision, enhancing growth for brands such as Peacock, Intuit QuickBooks, Vuori, Athletic Brewing Company and Spanx.

"Wpromote’s leadership understands that harnessing the power of technology and AI is no longer optional if we want to deliver the best possible service to clients and empower our employees to unlock their full potential," said Bendzick.

Mike Mothner, Wpromote founder-former CEO, will continue to serve on the agency’s board of directors.