• by Fern Siegel , December 3, 2024

1800 Cristalino Tequila launched its new holiday campaign, starring NBA All-Star Carmelo Anthony.

Brand New: A Collective handled creative, now streaming on Hulu, online digital and social.

The spot centers on Anthony putting together his gift list, sending a bottle of 1800 Cristalino via DoorDash. “Let's send them something special this year – 1800 Cristalino,” he tells his assistant – and places an order through his phone.

One of the names on his personal holiday list is WNBA star Sabrina Ionescu.

The twist? After adding various names, Anthony receives an anonymous DoorDash delivery of 1800 Cristalino.

The 1800 is aged and married together in French and American oak barrels, then rested in port wine casks. Owned by Proximo Spirits, the brand grew its volumes by 9.6% last year, according to The Spirits Business.

In November 2023, Anthony and 1800 Tequila released four fashion pieces as part of a holiday drop. The apparel – a varsity jacket, hoodie, hat and embroidered fabric patches – were produced in collaboration with his streetwear brand STAYME7O. Stitched across the items were various slogans, including “Stay Melo” and “When in doubt, drink tequila.”