Publicis Groupe recruited rapper, actor, record producer and media personality Snoop Dogg to co-star in the Groupe’s “holiday wishes” video or the “Wishzels,” as the clip was renamed this year. 

This year’s film celebrates the holding company becoming “Top Dogg” among its competitors.   

The film doesn’t get into the details of what that means but in press materials the company explains it refers to being number one in terms of net revenue for full-year 2024.  

Yes, it’s a bit early to celebrate given the importance of December’s numbers to the entire industry but year-end Visible Alpha Consensus figures project that the Groupe will indeed end up on top with around 13.9 billion euros, versus 13.5 billion euros for the nearest competitor, WPP. 

In the film Snoop starts things off by congratulating the Publicis team on a “remarkable year.”   

Why Snoop? Enter company Chairman and CEO Arthur Sadoun to explain. He notes that Snoop “took over Paris this summer” as an NBC personality commenting on a number of happenings at the Olympic games.  

Snoop adds that he was doing his “thug thizzle,” (google it) in and around Paris during his time there.  

Replies Sadoun, “You were Olympic as they say, although we’re going to get sued for that.” 

After some back and forth about how Publicis is Top Dogg, Snoop declares that he’s been inspired to change his name to “Le Snoop,” and that he has some “ideas” about the company’s branding—like changing the logo from a lion to a dog wearing sunglasses. 

Sadoun expresses some doubts, especially about whether the Groupe’s honorary chairman Maurice Levy will approve. Snoop reassures him Levy will like the dog.  

To the Publicis staff (the intended audience for the video) Sadoun says, “Thank you for all of your Olympic effort this year.” 

Sadoun and Snoop then start doing a dance routine. “Yeah, you’re doing it half right,” Snoop says at one point concluding that Sadoun should “stick to the ads.” 

This year Levy makes a cameo appearance in the last scene, dancing, dressed in black, with white headphones, holding an album cover and declaring, “this is how you do a C-step. It’s all in the hips. “