Innocean USA has just hired its first president-longtime Goodby, Silverstein & Partners executive Leslie Barrett.  

Barrett will oversee agency operations, growth, new business, client services, and innovation, reporting to Head of Global Business and CEO Steve Jun.  

Barrett served at Goodby for 26 years and for the last two-and-a-half years has been president and partner, only the third executive to serve as president in Goodby’s 43-year history.  

Current Innocean clients include: El Pollo Loco, Genesis Motor America, Hankook Tire, HOAG Medical Group, HYBE, Hyundai Motor America, Jinro, Kia Motors America, LG, Manscaped, Signature Kitchen Suite, Supernal, TaylorMade Golf and Wienerschnitzel.  

“Leslie is the kind of leader who thrives in complex environments, pairing fearless passion, with a deep commitment to helping brands reach their full potential,” stated Jun. “Her vision aligns perfectly with our mission to lead with creativity, grow with agility and build a culture that inspires.”  

Innocean USA has been bulking up its leadership team in recent months, hiring Lee Maicon as Chief Strategy Officer, Ashley Carr as Group Strategy Director, and Tracy Morrissey as senior vice president of Media.   

On the client front, in April the agency added El Pollo Loco, the nation’s leading flame-grilled chicken chain, to its roster.  Its first work debuted this summer with Manifesto #1, supported by new point-of-purchase materials and a redesigned website.