• by Tanya Gazdik , December 9, 2024

Crumbl has a cult-like following among cookie lovers, so this mashup between the brand and Dove for body care products has created a lot of interest.

“The company revealed its joint release with Dove (the personal care brand, not the chocolatier), unveiling that the two have joined forces to drop a line of baked goods-scented body products,” according to Parade. “While a few select products have already been spotted on Walmart.com, the release noted that the complete collection will be available online next week, with in-store availability at Walmart locations nationwide starting in early January 2025.”

The limited edition line of body care products are inspired by Crumbl’s fan-favorite cookie flavors. 

“Social media has been buzzing about the Dove x Crumbl collab...and Instagram account @trendmood1 first broke the news on this brand collaboration,” according to For Women First. “This brand pairing might seem random, but Dove is known for making deliciously fragranced body care—in fact, they currently have a limited edition holiday collection that includes a sugar cookie scent. And the collab makes even more sense given that gourmand fragrances (aka food-inspired scents) are extremely popular today.”

The collab is just in time for gift giving. 

"Food blogger Mark Vayntraub (@markie_devo) reveals that the two behemoth brands have linked up to create a line of pastry-inspired body products,” according to Delish. “The line will include a collection of deodorants, hand soaps, body washes, and body scrubs that boast scents like Confetti Cake, Strawberry Crumb Cake, and Lemon Glaze. Good enough to eat? (Do not eat.)”

The reaction on social media was mixed but mostly positive. 

“This collaboration seems way more than just about body care — it’s about merging two worlds,” according to Her Campus. “Crumbl is known for its playful, innovative cookie flavors (that rotating menu keeps me coming back for more), while Dove has built a reputation for empowering self-care and body positivity. Together, the two brands seem to be tapping into the growing trend of experiential products — those little moments of indulgence that elevate your routine and make life feel a bit more special.”