Horizon Media announced today it is opening a full-service general market ad agency that it is calling One Horizon.  

The move marks the independent media agency’s further expansion into the creative agency arena. In 2019 it launched multicultural agency 305 in partnership with Armando Christian Pérez, aka Pitbull, the Grammy-winning artist and entrepreneur.    

Both One Horizon and 305 will be led by Roberto Alcazar, who joined Horizon/305 in 2020 and who has been leading 305 for the last two-plus years. He will serve as executive vice president-managing partner of both agencies.   

Charter clients include snack food marketers GoGo SqueeZ and Nuts.com.  

As with 305, the teams at Horizon One will collaborate with Horizon's established media and marketing divisions and its specialist units including HS&E (sports and experiences), First Tube (moments marketing), Blue Hour Studios (influencer marketing), Night Market (commerce agency) and Green Thread (B2B).   

"By expanding our content capabilities into a full-service solution, we're delivering smarter, more dynamic strategies,” stated Bill Koenigsberg, CEO and Founder of Horizon Media. “This empowers us to drive hyper growth combining the power of technology and content."