• by Fern Siegel , December 17, 2024

Aviva's latest ad in its "Make it Click" campaign makes solving financial issues easy and effective.

London-based adam&eveDDB created the UK TV spot, which has 30-second and 60-second iterations. Publicis Media handled media planning and buying.

The spot will air through 2025, telling the story of a capable, financially-savvy daughter who can solve any issue that arises at Gino's, the family-owned restaurant. Her acumen also allows the business to expand.

The voiceover ends with: “From insurance to wealth and retirement, we can help solve life’s financial puzzles.”

Aviva is one of the UK’s largest financial services companies, supporting more than 19 million customers across the UK with a mix of insurance, wealth and retirement products.  

The ad is the first to be designed in Aviva’s reimagined brand expression, which launched earlier this year. It shows an updated color palette and typography. Plus, it features a soft, yellow light that emanates from Gina’s phone when she connects with Aviva.

Miranda Hipwell, CEO at adam&eveDDB, said: “We introduced the ‘Making It Click’ platform for Aviva in 2022 and this next iteration of the campaign portrays the emotion and feeling of families as they navigate different aspects of their financial life.” 

The agency's client work includes Iams, Disney and Lloyds Bank.