• by Wayne Friedman , December 17, 2024

Walt Disney led all media distributors with a 11.1% share in Nielsen’s November index, which aggregates viewing across all TV media platforms owned by one company.

The company lost about a half-share point from October.

Making gains month-to-month were YouTube at 10.8% (up from 10.6%), Paramount Global at 9.3% (vs. 8.7%), Fox at 8.6% (vs. 8.4%) and Netflix at 7.7% (vs. 7.5%).

Companies that lost ground include NBCUniversal, 8.7% (vs. 9.2%); Warner Bros. Discovery with 6.1% (vs. 6.7%) and AMC Network, at 0.8% (vs. 0.9%).

Nielsen's Media Distributor measure includes programming content from October 28, 2024 through November 24, 2024, but does not include the Thanksgiving holiday weekend.

Key for Fox was a 20% increase in viewing due to Fox News Channel. The owners of TV news channels that lost ground include MSNBC (owned by NBCU) and CNN (owned by Warner Bros. Discovery).

Looking at some specific viewing data points, Nielsen says Disney’s streaming footprint accounted for 43% of its 11.1% leading share. Streaming for Disney includes two of the bigger U.S. premium channels -- Disney+ and Hulu.

Netflix added just two-tenths of percentage from October, inching up to 7.7%. The period included the Mike Tyson/Jake Paul fight, high-profile content that pulled in 34% of all 18-49 male TV prime-time viewers for the night -- about half of what the Super Bowl pulls in.

Paramount made a strong half-a-percentage point month-to-month gain -- largely due to strong interest in the final season of "Yellowstone" as well as NFL football on CBS and Paramount+.

Hallmark media platforms rose 24% to land at a 1.4% share -- largely due to Hallmark’s popular special holiday programming content.

This story has been updated.