Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the program now places ads within a creator's Stories as well as longer Spotlight videos.
According to the company, Spotlight viewership is up 25% year-over-year. In addition, the number of creators posting publicly on the platform has more than tripled over the past year.
This is why the company sees a opportunity for creators to monetize the new video format, just as they do with Stories.
Beginning on February 1, 2025, Snapchat says eligible creators will be able to monetize Spotlight videos that surpass a minute in length.
Creators may be eligible for the opportunity if they have at least 50,000 followers, post at least 25 times per month across Saved Stories or Spotlight, and garner 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in the past 28 days.
advertisement
advertisement
Snapchat's Stories revenue-share program originally launched in 2022, allowing creators to generate income from their uploads via mid-roll ads inserted between Stories.
Last year, the company lowered the threshold for eligibility, opening up the program to more creators.
Appearing in 2020 as a direct competitor to TikTok, the Spotlight feed has attracted 500 million monthly active users on average this year.
By integrating Spotlight and Stories for a unified monetization hub, creators and brands may find it easier to analyze and understand their in-app earnings.