Experian is launching a new ad campaign this week featuring top NFL players and their significant others, starting with San Francisco 49ers linebacker Fred Warner and his wife Sydney Warner followed by Jordan Love, quarterback for the Green Bay Packers, and his fiancé Ronika Stone.  

The "Tackling Life by Experian" campaign highlights how the Experian mobile app can help simplify personal finances.  

The first ad featuring the Warners will debut on Christmas Day during Netflix's first-ever NFL game livestream, as well as on other TV networks.  

The effort kicks off a broader multimedia campaign that will air in the first quarter 2025 focused on Experian's subscription cancellation product. It will be seen across TV, streaming, and digital platforms. 

Additional ads will run across major platforms like YouTube, TikTok, Instagram, and Snapchat, and will air during high-profile events such as the NCCA football playoffs and national championship game, and NFL Playoffs.  

The campaign was created by The Cooler, Experian’s in-house ad agency. “We just let them run with it and kept the cameras on,” said The Cooler Chief Creative Director Todd Miller of the approach to shooting the ads. “They talked about their lives and how Experian can help better manage finances along the way.” 

See examples of the work here and here.  

As part of the campaign, Experian will also be the inaugural sponsor of two digital programs produced by Athletes First and Goat Farm Media:  

“The Warner House,” where Fred and Sydney Warner discuss his reaction the to the Christmas Day game on the field, stories from around the league, and their life as new parents. 

“The Rearview,” a live reaction show where NFL players give instant reactions to playoff games and trending league topics from inside their cars.