• by Tanya Gazdik , January 2, 2025

The Goodyear Tire & Rubber Company is kicking off its iconic blimp’s 100th anniversary with a nationwide tour.

The celebration began yesterday as the blimp returned to the Rose Bowl Stadium to announce the significant milestone at the 111th annual Rose Bowl game, an event that also marks the 70th anniversary of aerial coverage, a concept the Goodyear blimp pioneered over the stadium in 1955. 

The brand is launching the “Buy for a Chance to Fly” sweepstakes for three U.S. fans to win a flight on the blimp. Each fan will win a blimp flight certificate for two passengers redeemable at any of Goodyear’s three U.S. airship bases (Carson, California; Pompano Beach, Florida or Akron, Ohio) along with a $3,000 voucher for travel and accommodations. Consumers can enter the contest through April 10 on Goodyear.com.

Over the last century, the blimp's presence has amplified the legacy brand through countless cultural moments and historic events, from the 1932 Summer Olympics to the very first Super Bowl, helping to generate millions of dollars for charities and communities and expand brand awareness, according to the company. 

To continue making its mark on history, Goodyear will this year fly through more than 100 cities across North America and Europe. Aerial appearances at the biggest matchups in sports along with first-time appearances at music and other cultural festivals will give even more fans a chance to see the famous airship firsthand. 

Fans can look for the blimp’s next appearance and keep up with the latest blimp news on Goodyearblimp.com.  

Alongside the campaign, Goodyear has unveiled the blimp 100th Anniversary merch collection and continue its year-round blimp-worthy social content on @goodyearblimp.The Goodyear blimp’s Instagram following has quintupled over the last year, with a 3,000% increase in views and engagements.