• by Wayne Friedman , January 6, 2025

Fox Corp.'s Tubi -- a free ad-supported/streaming platform (FAST) -- now says users of its service watched 10 billion hours of its content in 2024.

This would be 18% higher than the 8.5 billion users who watched in 2023, according to reports from third-party analysis.

Its streaming competitor Netflix, a premium video service that has limited advertising and no-advertising options, amassed 94 billion streaming hours in just the first six months of 2024.For all of 2023, Netflix witnessed almost 100 billion hours.

Tubi says its monthly active users have also seen strong growth -- 24% to 97 million (from 78 million in 2023, according to an earlier company report).

Tubi is projected to hit over $1 billion in advertising revenues in 2024 -- an increase from its ad revenues of $910 million in 2023.

More than 95% of viewing on Tubi is on-demand movies and TV shows, with over 34% of its viewers between the ages of 18-34, Tubi says, citing a November MRI Cord Evolution Study, which says that more than half of viewers ages 18-34 are Gen Z or millennials, and nearly half are multicultural, and that nearly 80% do not have cable.

Tubi claims to offer the “largest collection of premium on-demand content” -- over 275,000 movies and TV episodes and more than 300 exclusive originals.