Stagwell is bringing its multiday sports, fandom and marketing event, Sport Beach, back to the Cannes Festival of Creativity in June, for the third straight year and first time as the “official sports partner” of the festival. It will be located at Plage du Festival. 

And this year Stagwell is expanding Sport Beach beyond Cannes, introducing “Clubhouses” at major industry events throughout 2025. The format is similar to Cannes where marketers and athletes discuss the benefits of partnerships and collaborations through sport. 

So far the company has announced three Sport Beach Clubhouses—one to be held at the World Economic Forum in Davos and the others at Super Bowl LIX in New Orleans and South by Southwest in Austin, with additional events to be announced later in the year.  

This year’s participants include Carmelo Anthony, Sue Bird. Tara Davis-Woodhall, DeAndre Hopkins, Noah Lyles, Megan Rapinoe and more.  

Program hosts include Paul Rabil and Taylor Rooks. 

Sponsors announced so far include Ad Results Media, The Athletic, Channel Factory, The Chicago Bulls, Clio Sports, Microsoft Advertising, NBC Universal, Scripps Sports and Anthony’s wine brand VII (N) The Seventh Estate.