Doner Taps Emmett, Legato As Executive Creative Directors


Doner has hired Brad Emmett and Rob Legato as executive vice presidents-executive creative directors.

The duo will work across Doner’s full client roster, which includes a diverse portfolio of brands, including Coca-Cola’s fairlife, Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT, Alfa Romeo), the UPS Store and McDonald’s.

“As an agency founded and headquartered in Detroit, we are committed to investing in top local talent. Welcoming Brad and Rob back to Doner reflects that mission,” said Doner CEO David DeMuth.

Both men rejoin Doner from McCann Detroit, where they led creative efforts for General Motors, including the Will Ferrell “No Way Norway” and Mike Myers “Dr. EVil” Super Bowl campaigns.

“Something exciting is happening around every corner at Doner, and I’ve missed that,” said Legato.

Previously, Doner announced its #HireDetroit initiative, allocating over $1 million incrementally to hire top Detroit-based talent.

Doner is part of Stagweel.

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