This year marks WeatherTech's 13th
appearance at the Super Bowl.
The company, known for auto, home and pet products, is back with a new campaign from its longtime agency partner Pinnacle Advertising.
“WeatherTech's success advertising in the Super Bowl demonstrates the value of investing in big media moments for companies of all sizes who have a great story to tell,” said Michael Magnusson, CEO of Pinnacle Advertising. “In a match up against large global brands, independent U.S. companies can have a larger-than-life impact on the world’s biggest advertising stage.”
WeatherTech views the game as a chance to tell its made-in-America story to a mass audience. But this incarnation takes a new approach: an action-packed music video that shows how WeatherTech helps you live better.
One of the few independent companies to advertise in the Super Bowl, WeatherTech's appearance has driven brand awareness and sales results.
Pinnacle Advertising's current clients include Diaper Genie, Parkway Bank and BBB. Past work includes Honda and Arlington Racecourse.
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