Barnardos Ireland Understands Troubled Children



Barnardos Ireland is a charity that provides services to vulnerable children and families. And it's latest addition to the "Change Their Story" campaign, highlights the challenges some kids face.

Created by BBH Dublin, the new spot runs in Ireland across TV/BVOD, radio, YouTube, cinema and social.
Directed by David Leon with Iconoclast, the spot begins at a kid's birthday party. But as the candles are blown out, the story is retold. And the boy's troubled reality is revealed. Barnardos' ad underscores that a child's issues takes time and work.
The tagline: "Because childhood lasts a lifetime."
Evonne O’Rourke, production lead, BBH Dublin said: “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. 'Change Their Story,' launched in October 2024 with a mission to move people from passive empathy to active empathy by showing how their support can transform children’s futures."

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