Campbell Named CEO, VML North America


VML appointed Eric Campbell as CEO of VML North America.

Based in New York, he will remain as VML’s global chief client officer, reporting to global CEO, Jon Cook. The dual role sustains client services globally. 

Campbell, a 25-year VML veteran, will work closely with Mel Edwards, global president, to deepen connections between North America and VML’s global offices.

“After a strong year in 2024, I’m excited to build on that momentum with our North America teams. The strength of our leadership, our celebrated creativity and our expansive capabilities in this region are unmatched. I look forward to introducing new innovative offerings, like cutting-edge AI capabilities through WPP Open, to VML and WPP client partners in the year ahead,” said Campbell.

VML North America generates more than 40% of the company's global revenue.

Recent new business wins include Grand Marnier, Janssen Pharmaceuticals, Kohls, Krispy Kreme, Perrigo, Pizza Hut and TruGreen.

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