• by Fern Siegel , January 24, 2025

Autodesk named Giant Spoon its first creative agency-of-record. The software company provides products and services for the architecture, engineering, manufacturing and media industries.

The account was awarded after a competitive review.

Initial work is expected in the first quarter.

Giant Spoon will support all of Autodesk’s major brand campaigns and brand-level creative assets, as well as strategy, optimization, and measurement of brand media.

In addition, Giant Spoon will build on Autodesk’s role as the Official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA. Autodesk was also involved in the restoration of Notre-Dame Cathedral in Paris.

Dara Treseder, chief marketing officer of Autodesk, said: “Giant Spoon is the creative partner we need to tell these Design and Make stories on a global scale. The agency will help us think big, plan strategically and act boldly.”

The Design and Make industry is estimated to be worth $3 trillion in economic value by 2027, according to Statista.

Jonathan Haber, cofounder of Giant Spoon, added, “We love the challenge of telling complicated, yet important stories, making them accessible and engaging. And few brands have such a wide variety of stories to tell like Autodesk.”

Giant Spoon's client work has included Ritual, Netflix and GE.