• by Teresa Buyikian , January 29, 2025

The Big Easy is getting some seriously collectible props from Crown Royal just in time for the Super Bowl.

This week the official whisky sponsor of the NFL announced a partnership with sports apparel maker Starter that “pays homage” to the city of New Orleans ahead of Super Bowl LIX.

The collaboration has resulted in an exclusive merch drop—a Crown Royal x Starter NFL Super Bowl LIX Satin Jacket, only available in New Orleans over the big game weekend Feb. 5-8. The limited-edition black satin jacket features a body with the Crown Royal logo and NFL shield on the front chest.The back of the jacket has the official Super Bowl LIX logo, “featuring Mardi Gras-inspired red, green and gold colored patterns that evoke the designs of the French Quarter's balcony ironworks,” among other images.

New Orleans native rapper Juvenile has been tapped to “unveil” the jacket, as he is shown wearing it in multiple brand social posts. Ahead of the Big Game, hip hop star Mannie Fresh will join Juvenile for a live performance at the co-branded Starter House in the French Quarter.

The jacket is only available while supplies last at the Starter x NFL Shop Presented by Visa on Canal Street, priced at $250.  Proceed from the sale of the jacket benefit the Foundation for Louisiana, a nonprofit that "invests in communities and ideas, builds partnerships, and transforms policies and systems for an equitable, stronger Louisiana.”

Crown Royal will also provide a tailgate experience featuring “local flavors” and local New Orleans musical talents such as Tank & The Bangas. Visitors will have the chance to participate in the Purple Bag Project, “where every bag packed with wellness essentials will trigger a $1 donation to the Foundation for Louisiana.” Those watching the game at home  can help raise funds for the nonprofit by posting a crystal ball’emoji on a special Crown Royal Instagram story. Comments made from Feb. 8-9  will result in a $1 donation to the Foundation.

The effort is being promoted via Crown Royal’s Instagram and other social media platforms.

On the day of the big game, Crown Royal will host the Crown Royal Locker Room, where game attendees can sample Crown Royal Blackberry and Deluxe cocktails, as well as take photos with co-branded gear, jerseys, helmets and the brand's iconic purple bags.