After a series of acquisitions, Columbus, OH-based marketing agency The Shipyard is launching a new client-facing operating model that it’s calling The Shipyard Collective.
The Collective comprises flagship unit The Shipyard and acquired agencies Fahlgren Mortine (PR) and tourism and lifestyle specialist Turner.
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“With the Shipyard Collective, we have built one seamless agency value proposition that leverages” the firm’s disciplines in paid, earned, and owned media, said Rick Milenthal, chairman and CEO of The Shipyard.
The three agency brands and their leadership will remain intact, while Matt Bruot will serve as president of The Shipyard Collective. Bruot, who joined the firm nine years ago, previously served as chief financial and operating officer at The Shipyard.
In addition to its Columbus headquarters operation, The Shipyard Collective has offices in Sacramento, San Diego, Denver, Miami, Boise, Chicago, New York, Cleveland and Dayton.
Clients include San Diego Regional Airport Authority, Snowbird Resort, Save Our Water, San Francisco Ballet, U.S. Air Force, Prestige Consumer Healthcare and more.